My research, and hence my publications are interdisciplinary and evolve in a consistent set of themes. Earliest publications are on the topic of strategy and HRM. This developed into my dissertation work that linked strategy and HRM in international joint ventures. Building from the dissertation, and with generous funding from a postdoctoral fellowship and from a faculty research grant from INSEAD in France, during the period 1991-1992 I focused my research efforts on the same topic (strategy and HRM in joint ventures), but in the developing economies of Central and Eastern Europe. This was fascinating work that was both professionally and personally satisfying, and continued to approximately 1997 when I shifted the emphasis to examine strategic alliances, but this time in the high tech sector of British Columbia. Most recently, my work has been on the topics of e-business, localization of web content across cultures, and how to build e-loyalty across cultures in online environments. This is a blend of the earlier work on culture, with a new emphasis related to business conducted on the Internet.
Peer reviewed and other publications appear in a variety of venues as noted below. In addition to the works listed, there are a number of working papers and papers under review that are products of research on e-loyalty funded under a SSHRC INE grant.
Cyr, D. (2008 forthcoming). Modelling Website Design across Cultures: Relationships to Trust, Satisfaction and E-loyalty. Journal of Management Information Systems, 24(4).
Bertheron, P., Pitt, L., Cyr, D., and Campbell, C. (2008 forthcoming). e-Readiness and Trust: Macro and Micro Dualities for E-Commerce in a Global Environment. International Journal of Marketing.
Ilsever, J., Cyr, D., and Parent, M. (2007). Extending Models of Flow and E-loyalty. Journal of Information Science and Technology, 3(4).
Cyr, D., Hassanein, K., Head, M. and Ivanov, A. (2007). The Role of Social Presence in Establishing Loyalty in e-Service Environments. Interacting with Computers. Special Issue on Moving Face-to-Face Communication to Web-based Communication, 19(1), 43-56. This paper was listed 4th in the “Top 25 Hottest Articles” (and hence 4th most downloaded) in Interacting with Computers for July-September 2007.
Cyr, D., Head, M. and Ivanov, A. (2006). Design Aesthetics Leading to M-loyalty in Mobile Commerce. Information and Management.
Ilsever, J., Cyr, D., and Parent, M. (2006). Extending Models of Flow and E-loyalty. Journal of Information Science and Technology, 3(4).
Cyr, D., Hassanein, K., Head, M. and Ivanov, A. (2006). The Role of Social Presence in Establishing Loyalty in e-Service Environments. Interacting with Computers. Special Issue on Moving Face-to-Face Communication to Web-based Communication.
Ivanov A. and Cyr D. (2006). The Concept Plot: a Concept Mapping Visualization Tool for Asynchronous Web-based Brainstorming Sessions. Information Visualization, 5(3). UK: Palgrave (McMillan).
Cyr, D., and Bonanni, C. (2005). Gender and Website Design in E-Business. International Journal of Electronic Business, 3(6), 565-582.
Cyr, D., Bonanni, C., Bowes, J., and Ilsever, J. (2005). Beyond Trust: Website Design Preferences Across Cultures. Journal of Global Information Management, 13(4), 24-52.
Cyr, D. and H. Trevor-Smith (2004). Localization of Web Design: A Comparison of German, Japanese, and U.S. Website Characteristics. Journal of the American Society for Information Science and Technology, 55(13) 1-10.
Cyr, Dianne. (2003). Turning Back the Clock: Joint Venture Transition at the Post-Communist Dawn”. Thunderbird International Business Review, 45(6), 779-797.
Cyr, Dianne and Lew, Richard. (2003). Emerging Challenges in the Software Localization Industry. Thunderbird International Business Review, 45(3), 337-358.
Cyr, Dianne. and Lew, Richard. (2003). The Localization Industry: A Profile of DNA Media. International Business and Economics Journal, 2(2), 109-122.
Cyr, Dianne. (1999). High Tech - High Impact: Creating Canada's Competitive Advantage through Technology Alliances. Academy of Management Executive, 13(2),17-28
Cyr, Dianne. (1999). Industry Minister John Manley on Technology and Competitiveness. Academy of Management Executive, 13(2), 8-12.
Cyr, Dianne. (1999). Sierra Systems' CEO Grant Gisel on High Technology Alliances. Academy of Management Executive, 13(2), 13-16.
Cyr, Dianne J. (1997). Culture and Control: The Tale of East-West Joint Ventures. Management International Review, 37(1), 127-144.
Cyr, Dianne J. and Susan C. Schneider. (1996). Implications for Learning: HRM in East-West Joint Ventures, Organization Studies, 17(2), 207-26.
Cyr, Dianne J. and Peter J. Frost. (1993). Human Resource Management Practice in China: A Future Perspective. Human Resource Management Journal, 30(2), 199-215.
Cyr, Dianne and Paul Bourque. (1982). Evaluation of an Assertiveness Training Program in a Maximum Security Correctional Setting. Canadian Journal of Criminology, 24, 1, 51-59.
Cyr, D., Head, M., and Ivanov, A. (2007). Perceived Interactivity Leading to E-loyalty: An Empirical Investigation of Web-poll Design. Proceedings for the Sixth Pre-ICIS HCI Research in MIS Workshop (HCI/MIS’07), Montreal.
Ivanov, A. and Cyr, D. (2007). The Influence of Visualizing Social Comparison
on User Satisfaction in Electronic Brainstorming. Proceedings for
International Resources Management Association International (IRMA),
Vancouver.
Cyr, D., Head, J., Larios, H. and Pan, B. (2006). Exploring Human Images in Website
Design Across Cultures: A Multi-Method Approach. Proceedings for the
Fifth Pre-ICIS HCI Research in MIS Workshop (HCI/MIS’06), Milwaukee,
Wisconsin. Nominated for Best Paper Award.
Cyr, D. (2006). (Editor) Proceedings of the Annual Conference of the Administrative Science Association of Canada, Information Systems Division, Banff, Alberta, volume 27.
Cyr, D., Head, M., and Ivanov, A. (2006). Exploring Website Design and Mobility for Culture, Age, and Gender. Proceedings for the European Applied Research Conference, Florence, Italy. Received Best Paper Award.
Cyr, D., Hassanein, K., Head, M., and Ivanov, A. (2006). The Role of Social Presence in Establishing Loyalty in e-Service Environments. Proceedings of the 7th World Congress on the Management of Electronic Business, Halifax, Nova Scotia.
Cyr, D. (2006), Website Design and Loyalty. Proceedings for the European Applied Research Conference, Siena, Italy, 2006.
Cyr, D., Kindra, G. and Satyabhusan Dash. (2006). Website Design, Trust, Satisfaction and E-loyalty: The Indian Experience. Proceedings of the 7th World Congress on the Management of Electronic Business, Halifax, Nova Scotia.
Cyr, D., Head, M., and Ivanov, A. (2006). Exploring Website Design and Mobility for Culture, Age, and Gender. Proceedings for the European Applied Research Conference, Florence, Italy.
Ivanov, A., Erickson, T., and Cyr, D. (2006). Plot-polling: Collaborative Knowledge Visualization for Online Discussions. Proceedings of the 10th International Conference on Information Visualization (IV 2006), London, England: IEEE Computer Society Press.
Cyr, D. Building E-loyalty through Website Design (2006). Proceedings of the National Business and Economics Society Conference, Los Cabos, Mexico.
Cyr, D., Head, M., and Ivanov, A. (2005). Website Design and Mobility: Culture, Gender and Age Comparisons. Proceedings for the Fourth Pre-ICIS HCI Research in MIS Workshop (HCI/MIS’05), Las Vegas. Nominated for Best Paper Award.
Cyr, D. and Bonanni, C. (2005). Gender and Website Design in E-business. Proceedings for the 6th World Congress on the Management of Electronic Business, McMaster University, Hamilton, Ontario.
Bonanni, C. and Cyr, D. (2004). Trust and Loyalty: A Cross-Cultural Comparison. Proceedings for the International Conference of Business, Economics and Management Disciplines. Fredericton, New Brunswick.
Cyr, D. Bonanni, C, and Ilsever, J. (2004). Design and E-loyalty Across Cultures in Electronic Commerce. Proceedings for the Sixth International Conference on Electronic Commerce (ICEC04).
Cyr, D., Ilsever, J., Bonanni, C., and Bowes, J. (2004). Website Design and Culture: An Empirical Investigation, Designing for Global Markets 6. Proceedings for the International Workshop for the Internationalisation of Products and Systems Conference.
Evers, V., del Galdo, E., Cyr, D. and Bonanni, C. (Eds) (2004). Designing for Global Markets 6. Proceedings for the Sixth Annual Workshop on Internationalisation of Products and Systems. Vancouver: BondRepro.
Cyr, D., Bowes, J., Budd, J. and Ilsever, J. (2003). Managing E-loyalty through Experience Design: Cross-Cultural Perspectives, Designing for Global Markets 5. Proceedings for the International Workshop for the Internationalisation of Products and Systems Conference, 213-226.
Cyr, D. and Lew, R. (2002). The Localization Industry: A Profile of DNA Media, Proceedings for the Applied Business Research Conference.
Cyr, D. and Trevor-Smith, H. (2001) Building E-Loyalty Across Cultures and Organizational Boundaries in E-business. Proceedings for the Applied Business Research Conference.
Cyr, D. and Trevor-Smith, H. (2001) A Web Enabled Case Study in Project Management. Proceedings for the International Business Education and Technology Conference.
Cyr, D.J. (2000). Strategic Alliance in High Technology Industries: A Bargaining Power Perspective. Proceedings for the Applied Business Research Conference.
Cyr, Dianne J. (1989). Strategic Links to HRM Power: Examining the Themes of Alignment, Accountability, Context and Culture in Organizations. In the Administrative Sciences Association of Canada Proceedings.
Cyr, D. and H. Larios (2003). Managing E-loyalty through Experience Design: Results of a Four Nation Study. This abbreviated corporate report summarizes results from the first phase of the e-loyalty research including data charts and interview transcriptions.
For information about how to obtain a full version of the report (90 pages) visit Flintbox at: http://www.flintbox.ca/technology.asp?tech=FB329FB